Cecil Parham
I’m Cecil — a Creative Brand Manager at the VCU Brandcenter.My work lives at the intersection of insight, culture, and execution. I specialize in turning strategy into stories, and stories into experiences — the kind that people feel, remember, and repost. Whether it's a full-scale brand activation, an audience-led campaign, or a storytelling platform built for community, I lead with cultural relevance and real-world application.At Brandcenter, I’ve developed campaigns and experiences for national brands, from streaming services to legacy toy companies — all rooted in consumer insight and emotional resonance. I also bring a creative lens outside the classroom: I DJ, explore how sound shapes space, and study how people express identity through play, media, and movement.Right now, I’m focused on opportunities where I can help brands move with purpose and show up with presence.
Before strategy decks and brand activations, I was on the field — as a student-athlete and senior-year team captain at Emory & Henry University.
Football taught me how to lead under pressure, show up for a team, and stay locked in through every phase of the game. That mindset carries into everything I do today from managing creative timelines to presenting big ideas.
Out of the office, I’m behind the decks — curating energy, setting moods, and turning rooms into experiences.
